All for sports!

Rising travel costs boost digital conferencing tech

By Jim Schakenbach, Correspondent

Kristina O’Connell, vice president of marketing, Korrio

Kristina O’Connell, vice president of marketing, Korrio

Increasing travel expenses are helping drive a rapidly-growing demand for digital meeting products and services, ranging from relatively simple tele- and video-conferencing to sophisticated immersive telepresence technologies that seemingly put you in the same room as the person or persons you’re meeting with.

According to numbers provided by the Bureau of Transportation Statistics, round trip domestic airfares in the past year have risen 8.3 percent in Boston and are up 10 percent overall across the country. As a result, companies looking to cut expenses are increasingly turning to digital conferencing technology instead of flying employees all over the country for face-to-face meetings.

“As a technology marketer, I have spent years traveling across the country,” Kristina O’Connell told Mass High Tech. “170,000 miles alone during the year I was pregnant with my first daughter.”

O’Connell, who lives in Wilmington, is vice president of marketing for Seattle-based sports automation platform developer Korrio coordinating a sales force spread across the country. “We use Skype pretty much on a daily basis. Between Skype and (collaborative conferencing application) GoToMeeting, it’s rare that we put anyone on an airplane anymore.”

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