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Tennessee’s Tullahoma Soccer Association to Use Korrio’s Playflow™

Tullahoma Soccer Association selects Korrio’s Playflow sports automation platform for its user-friendly suite of team management and community-building communications tools

SEATTLE, WA (July 20, 2011) – Korrio (, developer of the 21st-century sports automation platform Playflow™, announced today its selection by the Tullahoma Soccer Association ( as its official sports automation platform provider.

The Tullahoma Soccer Association is a regional club providing recreational and select play to about 700 youth players in a seven-county area around Tullahoma, Tennessee. Seasonally, the association fields between 40 and 45 teams. It is the largest youth sports program in its area and will use Playflow to manage all aspects of its club and team operations.

Playflow, which debuted earlier this year, integrates web, mobile and social networking to provide coaches, administrators, parents and players with a comprehensive and easy-to-use online home. Each user has a customized view into their team and club and receives real-time updates on important schedule, location and volunteer assignment information. The platform also streamlines and automates essential, yet time-consuming, administrative tasks, such as registration, payment processing, roster creation and game/practice scheduling.

“We’re very excited to integrate Korrio’s Playflow platform into the Tullahoma Soccer Association,” said Melanie Sweeney, President of the Tullahoma Soccer Association. “It has a user-friendly interface and features that makes building teams easy and allows for more direct communication between coaches, players and parents. Our association already enjoys a phenomenal level of community support and we believe Playflow can help us grow even stronger, by enhancing the communication and connections in our tight-knit soccer community.”

“The Tullahoma Soccer Association is exactly the kind of family-oriented, community soccer organization we’re honored to support,” Korrio Founder and CEO Steve Goldman said. “Tullahoma is proud of its focus on strengthening its soccer community and nurturing its youth players. And we’re proud to make parents’ and coaches’ lives easier by providing a fun, intuitive program that allows them to connect quickly, share crucial information and complete administrative tasks. Our ultimate goal is to get everyone off their computers as quickly as possible and back on to the field!”

For more information, visit Korrio.

About the Tullahoma Soccer Association

The Tullahoma Soccer Association (TSA) serves the greater Tullahoma community with competitive soccer for youth at all levels of play. It was organized in 1987 and is the largest youth sports program in its region, serving about 700 players. Located in a rural area, with recreational and select programs that draw from seven counties – including Coffee, Franklin, Moore, Warren, Bedford, Lincoln and Grundy – the club prides itself on its deep community support and widespread regional participation. Exceptional leadership, a strong commitment to excellence and a focus on healthy, happy children are behind its years of success.


About Korrio

Korrio, founded in January 2009, is the developer of Playflow™, a 21st-century youth sports automation platform. Korrio has a singular focus on kids and sports. The company’s mission is to transform the sports experience and elevate the level at which sports are played by automating the things that get in the way — like registration/payment, team formation, rosters, scheduling, communication, and web hosting. Korrio is easy, safe, integrated, and mobile. Visit us online at and watch our Korrio video to learn how to elevate your game.


Media Contacts

John Gates/Mark Baizen

Elevate Communications


Twitter: @johngates and @mbaizen