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Korrio Signs Prestigious Emerald City Football Club

Seattle’s Oldest Premier Soccer Club Selects Korrio for its Integrated Communications, Web Hosting, and Ability to Take Player Development to New Heights

SEATTLE, WA (June 14, 2011) – Korrio (, developer of the 21st-century sports automation platform Playflow™, announced today its selection by Emerald City Football Club (, representing more than 300 soccer players in the Seattle area, as its official sports automation platform provider. Emerald City Football Club (ECFC) is an independent club and a US Club Soccer member comprised of more than 20 teams.

Korrio’s Playflow platform integrates web, mobile, and social networking elements to provide club administrators and coaches with a comprehensive and easy-to-use online sports automation system for managing all aspects of club and team operations.

“The Playflow design matches our vision for how we want our club to grow into the future. We want a strong social media foundation that integrates simple web hosting, quick program generation, and a high level of privacy,” said Jim Lyle, President of Emerald City Football Club. “We want a holistic solution that offers a 360-degree communication channel for managers, coaches, parents, and players — not simply a top-down approach. The ability to effectively communicate is the key to everything we stand for. We need to be nimble and effective with our automation so that we can continue to roll out cutting-edge programs that develop our players and get them involved in soccer for life.”

With Playflow, ECFC now has a single integrated platform to manage administrative operations, family-facing communication, and web hosting. The platform’s intuitive design makes it easy and fun for all stakeholders by allowing each user to have a customized view into their team and club.

“Emerald City Football Club is just the kind of club we like to partner with,” said Korrio Founder and CEO Steve Goldman. “Our shared player-centric philosophies are what make this so rewarding. ECFC embodies their brand in every facet of their business, including technology. We are thrilled to offer Playflow to ECFC, and are proud of the impact it will have on young athletes today and in the future.”

For more information, visit Korrio.


About Emerald City Football Club (ECFC) Soccer

Emerald City FC was formed in 1979 to bring select soccer to the youth of Seattle. Their mission was simple – to teach skills and develop players. What started out as a small venture has grown into a club with 20 teams, over 300 players, and many state championships under its belt. Our players come from all over Seattle, share a passion for the game, seek to improve their skills, and want to play at the highest possible level.

About Korrio

Korrio, founded in January 2009, is the developer of Playflow™, a 21st-century youth sports automation platform. Korrio has a singular focus on kids and sports. The company’s mission is to transform the sports experience and elevate the level at which sports are played by automating the things that get in the way — like registration/payment, team formation, rosters, scheduling, communication, and web hosting. Korrio is easy, safe, integrated, and mobile. Visit us online at and watch our Korrio video to learn how to elevate your game.


Media Contacts

John Gates/Mark Baizen

Elevate Communications


Twitter: @johngates and @mbaizen